Amazon Boasts Record-Breaking Holiday Season Sales

29 December, 2018, 18:56 | Author: Sharon Yates
  • Amazon’s Alexa suffers outages on Christmas Day as device appeared to cope with onslaught of new users

The company still has not disclosed revenue generated from the season, so investors will likely have to wait until Amazon's next earnings report to understand the impact of the sales on Amazon's results in the holiday quarter.

Amazon said that tens of millions of people around the world began Prime free trials or paid memberships over the Christmas period.

The items that contributed to the more than 1 billion items sold - as Amazon's CEO of worldwide consumer Jeff Wilke said in a statement - included Amazon devices like the new Echo Dot, as well as LOL Surprise! dolls in the Glam Glitter series, Carhartt clothing and accessories, and Bose QuietComfort Wireless Headphones.

America was already headed into a blow out Christmas shopping spree, as nowadays Americans are benefiting from the higher wages and employment, that even fuels higher household cash flow. Consumers seemed to be merry despite a S&P 500 Index that has tumbled, a government shutdown that's entering its fifth day and ongoing trade tensions with China. A number of Reddit users had also reported about the fake Amazon Alexa setup app. Amazon gave back during the holidays as well. Prime hit 100 million subscribers in April this year. Amazon says it delivered eight times as many reminders this season, set more than one hundred million timers and answered three times as many recipe requests.

Amazon announced record-breaking holiday sales with more items ordered worldwide than ever before.

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However, after some two hours the issue was resolved, Amazon's customer service confirmed.

While the app was a phony one, it wasn't involved in anything malicious such as extraction of important details from the users.

If Amazon's Echo speaker was one of its best sellers, it appears to also have been a victim of its own success.

The Alexa app landed on the top spot of the App Store and Google Play on Christmas, which suggests there was a large number of first-time Echo owners setting up their new devices on Christmas day.

Thousand of users who have plugged in the new speaker on 25th of December that is, Christmas Day have reportedly been greeted by a significantly less rate of smart response when the virtual assistant of Amazon has crashed.


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